How to Create a Product Video

How to Create a Product Video

Product videos are a great way to showcase your products and boost conversions. In addition, they showcase your brand identity. Here are some tips to make the most of your video. The first thing is to include a clear call to action. The call to action should be obvious, and the video should showcase your product and its benefits.

Zappos product videos boost conversions

Zappos, a US-based online footwear retailer, uses product videos to increase conversion rates by as much as 30%. These videos are fun and well produced, and engage customers. Here are some tips to make your video even more effective. Aside from incorporating your product’s storyline, your product video should also be interactive.

– Use a live person in your video. Zappos uses real human beings as hosts in their videos, which helps customers relate to the company and trust it. Although it’s still a sales video, it feels more like an interview with a friend about your favorite product. It’s essential to replicate the experience of a brick-and-mortar store on the web.

– Use product videos to highlight features. Videos boost conversions because people watching them stay longer on your website and visit more pages. In addition, they’re more likely to be DIYers, so they’re likely to take advantage of product videos that teach them how to use purchased items. In addition to increasing conversions, product videos can also reduce return rates.

– Create a visual story. Creating a story behind a product video is important, and it helps a buyer visualize how the product will look when he sees it. This way, they’ll be more likely to purchase the item. Videos can also help people imagine themselves using the product in their homes. Creating a storyline through video will make your video more interesting to viewers and make them more likely to purchase it.

– Add videos to product pages. Studies show that adding videos to product pages boosts conversions by as much as 49%. This is a huge boost, especially when you consider the fact that average fashion conversion is just 2%. With videos, people can more accurately estimate the fit of a new item and reduce returns.

Zappos product videos showcase your brand’s identity

Zappos has pioneered the use of product videos in online retail. It invested millions in its content library in 2010 and boasts more than 50,000 hours of video. Its success inspired other online giants to follow suit. Here, you can learn from their product videos and how they are positioned on the site.

One thing that sets Zappos apart from competitors is its emphasis on personal service and customer experience. It puts its customers first and has a live phone number on every web page. The company avoids phone trees and answers customers’ questions in under a minute. The company is also committed to fostering a healthy work environment and a fun culture. Its videos help reinforce that attitude by showing employees having fun.

Leave a Reply

Your email address will not be published. Required fields are marked *